Title:  Senior Specialist, Demand Gen

Location: 

Hyderabad, TG, IN

Description: 

Team Summary

Arcesium is a global financial technology firm that solves complex data-driven challenges faced by some of the world’s most sophisticated financial institutions. We constantly innovate our data platform and capabilities to meet tomorrow’s challenges, anticipate the risks our clients encounter, and design advanced solutions to help our clients achieve transformational business outcomes.  

Financial technology is a high-growth industry as change and innovation continue to disrupt the status-quo and prompt major transformation. Arcesium is at a particularly interesting time in our own growth as we look to leverage our successfully established market position and expand operations in pursuit of strategic new business opportunities. We value intellectual curiosity, proactive ownership, and collaboration with colleagues, and we empower you to meaningfully contribute from day one and accelerate your professional development.

What You'll Do

  • Managing and creating campaigns in firm’s marketing automation tool, Marketo
  • Work with the Marketo Administrator to define team processes, hand-off points, document workflows and agreed upon service level agreements.
  • Support in managing campaign workflow, cadence, priority and publish/maintain Marketing Calendar of planned initiatives, projects and deliverables.
  • Develop and analyze metrics to improve efficiency, standardize procedures, enhance the execution of marketing campaigns and provide program effectiveness reporting.
  • Ensure all incoming leads are assigned a lead disposition and attached to an account, and existing contacts have an accurate disposition.
  • Append data on lead, contact, and account records. Maintain CRM campaigns (tracking ROI, touchpoints for events and digital campaigns)
  • Supporting with the maintenance of firm’s Content Management System, WordPress. Assists on marketing research and/or list research
  • Assists and manages projects to ensure that all milestones and deadlines are met
  • Provide support to Marketing Demand Generation team members as needed, including but not limited to email copywriting and development, creating and scheduling social media posts, and managing social media accounts.
  • Working with global marketing teams on special non-recurring and ongoing projects, Proofreading documents for spelling, grammar and layout, recommending or making appropriate changes.  Responsible for accuracy and clarity of final documents

What You'll Need

  • 5 years of marketing experience
  • Knowledge of marketing, digital marketing, media and preferred understanding of technology industry
  • Proficiency in Microsoft Office programs and Adobe Suite. Other marketing software and online application experience a plus (CRM, research platforms, CMS, etc.)
  • Marketing automation tool skills (Marketo)
  • Experience with CMS, WordPress
  • HTML, JavaScript and coding experience preferred
  • Strong multitasking, project prioritization, and deadline-orientation abilities required
  • Excellent problem-solving, organizational skills, and attention to detail
  • Excellent communication and interpersonal skills with demonstrated ability to work in a team environment
  • Strong writing and editing skills

Members of the Arcesium Company Group do not discriminate in employment matters on the basis of sex, race, color, caste, creed, religion, pregnancy, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other protected class