Title:  Demand Generation Manager

Location: 

New York, NY, US

Description: 

Company Overview

Arcesium is a global financial technology firm that solves complex data-driven challenges faced by some of the world’s most sophisticated financial institutions. We constantly innovate our platform and capabilities to meet tomorrow’s challenges, anticipate the risks our clients encounter, and design advanced solutions to help our clients achieve transformational business outcomes.   

 

Financial technology is a high-growth industry as change and innovation continue to disrupt the status-quo and prompt major transformation. Arcesium is at a particularly interesting time in our own growth as we look to leverage our successfully established market position and expand operations in pursuit of strategic new business opportunities. We value intellectual curiosity, proactive ownership, and collaboration with colleagues, and we empower you to meaningfully contribute from day one and accelerate your professional development.

Position Summary

Arcesium seeks a talented Demand Generation Manager to join our Marketing team in Client and Partner Development. This role will be strategic in the development and implementation of the firm’s demand generation programs. 

Responsibilities

- Plan, develop, and execute digital and demand generation programs to generate leads from prospects and existing clients that meet buyer profiles 
- Build multichannel campaigns (inbound and outbound) that align messaging to the target audience by segment and buyer journey
- Develop and execute campaign strategy for ABM, and ensure campaign effectiveness and conversion metrics towards pipeline, and report out on results 
- Develop and analyze metrics to improve efficiency, standardize procedures, enhance the execution of marketing campaigns, and provide program effectiveness reporting
- Work with demand generation coordinator to ensure all incoming leads are assigned a lead disposition and attached to an account, and existing contacts have an accurate disposition
- Support with the Managing of online channels including paid search (Google), paid social (LinkedIn, Facebook, Twitter), email campaigns, content syndication, etc.
- Create dashboards and reporting using Marketo, Salesforce and other tools to share performance marketing KPIs with other team members
- Own the Marketing technology stack, data flow and core ‘systems’ including lead scoring, and account scoring

Qualifications

- The ideal candidate will have 5+ years of experience in marketing and demand generation
- Fluency with data, including market sizing, forecasting, and campaign measurement
- Strong omnichannel experience (paid media, paid social, email, direct mail, webinars, print)
- Knowledge of marketing, digital marketing, media and preferred understanding of technology industry
- Excellent communications and project management skills, including strong ad copy and email copy writing skills
- Experience managing large nurture programs and multi-channel outbound campaigns at scale
- Proficiency using Salesforce, marketing automation platforms (Marketo), Google Analytics, Adwords, LinkedIn Campaign Manager, and other sales engagement tools
- Proficiency in Microsoft Office programs and Adobe Suite. Other marketing software and online application experience a plus (CRM, research platforms, CMS, etc.) 
- Strong multitasking, project prioritization, and deadline-orientation abilities required

 

The expected annual base salary for this position is $120,000-$160,000. Our compensation package includes variable compensation in the form of a year-end bonus [guaranteed in the first year of hire], benefits including medical and prescription drug coverage, and 401k contribution matching.

The applicable annual base salary paid to a successful applicant will be determined based on multiple factors including without limitation the nature and extent of prior experience and educational background.

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The applicable annual base salary or hourly rate paid to a successful applicant will be determined based on multiple factors including without limitation the nature and extent of prior experience and educational background.

Arcesium and its affiliates do not discriminate in employment matters on the basis of race, color, religion, gender, gender identity, pregnancy, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, or any other category protected by law. Note that for us, this is more than just a legal boilerplate. We are genuinely committed to these principles, which form an important part of our corporate culture, and are eager to hear from extraordinarily well qualified individuals having a wide range of backgrounds and personal characteristics.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City